Wet n Wild is well known for high quality shadows at dirt cheap prices, but do they match up to the big boys?
Under natural light, they look very, very close. The texture, however, is much finer on Urban Decay's side.
The highlighter shade is more of a base color with glitter than the frosty effect Virgin has, and Urban Decay has the more soft texture here.
The crease shade closely resembles Smog, but Smog has a gold sheen to it. Besides that, the base color is very similar, but Smog has genuine sheen while WnW has more of a microglitter finish.
Sin and the lid color are the closest out of the bunch. Lid is the ittiest bit darker, but they are very similar until closer examination, but almost identical.
The most obvious difference between the two equal houses is the price. Wet n Wild charges 3$ for the trio, while single Urban Decay shadows cost 17$... each. That would be 51$ for all three, but they are all contained in the 12-shadow Naked Palette (50$). So unless you're shooting for the brand name, Wet n Wild wouldn't be a bad try for duping Virgin, Smog, and Sin!
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